National Business Research Institute Recognizes CHROME Federal Credit Union for their Commitment to Customer Engagement

High levels of Customer Engagement earn CHROME Federal Credit Union a place in NBRI’s Circle of Excellence.

The National Business Research Institute (NBRI) is pleased to welcome CHROME Federal Credit Union to the NBRI Circle of Excellence.  The NBRI Circle of Excellence Award recognizes organizations that place a high value on Employee and Customer engagement. These organizations demonstrate their dedication by conducting best in class survey research with NBRI and taking action based upon the results. NBRI commends the leadership of these organizations for their commitment to the Continuous Improvement Process and recognizes their achievements with the Circle of Excellence Award.

To qualify for this honor, the organization must score at or above Stretch Performance at the 7 benchmarking percentile when measured against their industry, or the organization must improve 5 or more benchmarking percentiles in total company score over the previous research study, a statistically significant amount.  It is no small feat to move an entire company’s score of customer loyalty or employee engagement 5 or more percentiles, or to reach Stretch or Best in Class Performance levels.

“Customer Engagement drives Financial Performance,” said Dr. Jan G. West, Ph.D., CEO & Organizational Psychologist at BR. “This award is a result of CHROME Federal Credit Union’s dedication to measuring and improving their Customer Engagement.” 

About CHROME Federal Credit Union

CHROME Federal Credit Union may appear to be a shiny new credit union, but our history in the Greater Pittsburgh area goes back decades. So, here’s our story. The employees of Washington Steel Corporation founded a member-owned financial cooperative, Washington Steel Federal Credit Union in 1971, which later expanded to serve all individuals who live, work, worship, attend school or volunteer in the Southwestern Pennsylvania community - including Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Indiana, Lawrence, Washington and Westmoreland counties.

Our people always cared about helping our neighbors and small businesses save, responsibly borrow, and live better. But we knew we could do more by modernizing our identity, simplifying our products, and letting our humanity shine.

Chrome is a metal that can be stretched and pounded, but will never break. Chromium is added to steel to make shiny, strong, stainless steel. Likewise, CHROME Federal Credit Union offers banking that shines in a strong, stainless, and simple way.

Our job does not get in the way of getting to know you or delivering more than a member expects. We look for ways to commit random acts of kindness. And if you’re having “one of those days”, we’ll work really hard to turn it around and make it excellent.

CHROME Federal Credit Union is more than just a bank. We invest in WOW moments.

About NBRI

NBRI conducts Employee, Customer, and Market Research for businesses, and uses this data to help organizations leverage these human factors to make improvements to operations and strategy. With its extensive experience across all industries, NBRI’s research teams bring their clients a combination of deep industry knowledge and expert advice. NBRI’s mission is to help their Clients set new standards of excellence in their industries. NBRI product offerings, such as the Root Cause Analysis, ensures their clients will focus on the most impactful issues.

National Business Research Institute, Inc.
2701 Dallas Parkway; Suite 650
Plano, TX, 75093
972-612-5070
1-800-756-6168
www.nbrii.com

CHROME Federal Credit Union
480 Johnson Road, Suite 120
Washington, PA 15301
724.228.2030
www.chromefcu.org